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Monique Woodard

Founder and Managing Partner , Cake VenturesCake Ventures

Current Firm

Cake Ventures

Investments

10+ companies

Focus

Digital Health, Consumer

About Monique Woodard

Monique Woodard grew up on a farm in rural Florida and is largely self-taught in tech, giving her an unusually grounded perspective on which everyday consumers and markets are overlooked by typical Silicon Valley investors. She pioneered the "three-layer cake" demographic thesis focusing on aging markets, women as primary consumers, and people of color as the new majority, positioning demographic shifts rather than hype cycles as the core driver of her investment strategy.

Focus Areas

Digital HealthConsumerOtherAI

Investment Stage

Pre-Seed
Seed
Series A
Series B+

Notable Investments

Julian Capital
Harpoon Ventures
Humba Ventures
Fifty Years
Deep Checks
Founders Fund
Lightspeed
Sequoia Capital
Kleiner Perkins
Funds that lead pre-seeds