
Current Firm
Cake Ventures
Investments
10+ companies
Focus
Digital Health, Consumer
About Monique Woodard
Monique Woodard grew up on a farm in rural Florida and is largely self-taught in tech, giving her an unusually grounded perspective on which everyday consumers and markets are overlooked by typical Silicon Valley investors. She pioneered the "three-layer cake" demographic thesis focusing on aging markets, women as primary consumers, and people of color as the new majority, positioning demographic shifts rather than hype cycles as the core driver of her investment strategy.
Focus Areas
Digital HealthConsumerOtherAI
Investment Stage
Pre-Seed
Seed
Series A
Series B+
Notable Investments
Julian Capital
Harpoon Ventures
Humba Ventures
Fifty Years
Deep Checks
Founders Fund
Lightspeed
Sequoia Capital
Kleiner Perkins
Funds that lead pre-seeds